The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Innovation in Integrated Branding
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London
Client: Samsung Category: Out of Home / Single
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Creative Use of Data / Real-Time
Lolli: The Exhibit Nobody Wants to Talk About
Agency: No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto
Client: Canadian Centre for Child Protection Category: Spatial Design / Experiential & Immersive
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Editorial / Books
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Innovation in Health & Wellness
Dot Translate.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Digital Product
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Animation
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Creative Use of Data / Social Media
IKEA Bedtime
Agency: Rethink + FRANK / Toronto + Jungle Media / Toronto
Client: IKEA Canada Category: Targeted Video / Targeted Online Video
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Experiential / Live Events
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Innovation in Experiential
5G Kung Fu Showdown
Agency: Ogilvy / Beijing + Ogilvy / Shanghai
Client: Huawei Device Co., Ltd. Category: Innovation in Experiential
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Innovation in Experiential
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Digital / Web & Mobile
WoManikin: Designed to Save Women's Lives
Agency: JOAN Creative / New York
Client: JOAN Creative/United State of Women Category: Innovation in Design
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Craft / Writing
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Reputation Management
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Reputation Management
AMAZON BINGE SHOPPING
Agency: Herezie Group / Paris
Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt
Client: CONTINENTAL FOODS FRANCE Category: Social Channel / Single Platform
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Social Channel / Single Platform
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: P.O.P. & In-Store / Campaign
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Out of Home / Billboards & Transit
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan
Client: The Coca-Cola Company Category: Newspaper / Campaign
#LIBERTYEQUALITYPATERNITY
Agency: DDB, / Paris + Marie Claire / Paris
Client: Marie Claire Category: Craft / Writing
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester Category: Craft / Use of Sound
AI VERSUS
Agency: KA.KA.HA / London + Voskhod / Ekaterinburg + ISD Group / Kyiv + TV Rain / Moscow
Client: TV Rain Category: Creative Use of Data
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client: United Way Category: Creative Use of Data
Trapped in Advertising
Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek
Client: Pringles Category: Television & VOD / Short Form - Single
The Long Fight
Agency: Droga5 / New York
Client: The New York Times Category: Television & VOD / Short Form - Single
The Real Cost of Being UmZulu
Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client: City Lodge Hotel Group Category: Craft / Writing - Campaign
Lazy Activists
Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin
Client: German Rail Category: Craft / Writing - Campaign
The Last Germ: Writing Campaign
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Craft / Writing - Campaign
Smells Like Inequality
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client: Canadian Women's Foundation Category: Digital / Social Media
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank Category: Livestream
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client: United Way Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client: Help for Heroes Category: Experiential & Installations / Brand Installations
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Craft / Storytelling
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Physical Product
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Photography
Award:
2020 Integrated Silver Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_017S
Award:
2020 Design Silver Pencil
Agency:
Cheil / London + CYLNDR / London
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Single
Annual ID:
OS_DE20_026S
Award:
2020 Creative Use of Data Silver Pencil
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU20_011S
Award:
2020 Design Silver Pencil
Agency:
No Fixed Address / Toronto + Canadian Centre for Child Protection / Toronto
Client:
Canadian Centre for Child Protection
Title:
Lolli: The Exhibit Nobody Wants to Talk About
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_036S
Award:
2020 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Editorial / Books
Annual ID:
OS_DE20_007S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_029S
Award:
2020 IP & Products Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Translate.
Category:
Digital Product
Annual ID:
OS_IP20_005S
Award:
2020 Design Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Wonderful Tools
Category:
Craft / Animation
Annual ID:
OS_DE20_054S
Award:
2020 Interactive & Online Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Digital Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN20_022S
Award:
2020 Mobile Silver Pencil
Agency:
FCB Inferno / London
Client:
The Big Issue
Title:
Pay It Forward
Category:
Utility
Annual ID:
OS_MO20_007S
Award:
2020 Creative Use of Data Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Use of Data / Social Media
Annual ID:
OS_CU20_010S
Award:
2020 Direct Marketing Silver Pencil
Agency:
Rethink + FRANK / Toronto + Jungle Media / Toronto
Client:
IKEA Canada
Title:
IKEA Bedtime
Category:
Targeted Video / Targeted Online Video
Annual ID:
OS_DI20_010S
Award:
2020 Branded Entertainment Silver Pencil
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Experiential / Live Events
Annual ID:
OS_BE20_024S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Experiential
Annual ID:
OS_EX20_026S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
Ogilvy / Beijing + Ogilvy / Shanghai
Client:
Huawei Device Co., Ltd.
Title:
5G Kung Fu Showdown
Category:
Innovation in Experiential
Annual ID:
OS_EX20_027S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client:
Ubisoft
Title:
Green Dawn
Category:
Innovation in Experiential
Annual ID:
OS_EX20_028S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Digital / Web & Mobile
Annual ID:
OS_HW20_013S
Award:
2020 Design Silver Pencil
Agency:
BBDO / Bangkok
Client:
Homepro
Title:
7:1 Furniture Collection
Category:
Innovation in Design
Annual ID:
OS_DE20_061S
Award:
2020 Design Silver Pencil
Agency:
JOAN Creative / New York
Client:
JOAN Creative/United State of Women
Title:
WoManikin: Designed to Save Women's Lives
Category:
Innovation in Design
Annual ID:
OS_DE20_062S
Award:
2020 Design Silver Pencil
Agency:
Isobar Mexico / Mexico City
Client:
Son de Miel
Title:
Last Straw
Category:
Innovation in Design
Annual ID:
OS_DE20_063S
Award:
2020 Mobile Silver Pencil
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Writing
Annual ID:
OS_MO20_022S
Award:
2020 Public Relations Silver Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Reputation Management
Annual ID:
OS_PR20_017S
Award:
2020 Public Relations Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Reputation Management
Annual ID:
OS_PR20_018S
Award:
2020 Social Media Silver Pencil
Agency:
Herezie Group / Paris
Client:
AMAZON PRIME VIDEO
Title:
AMAZON BINGE SHOPPING
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_003S
Award:
2020 Social Media Silver Pencil
Agency:
CLM BBDO / Boulogne Billancourt
Client:
CONTINENTAL FOODS FRANCE
Title:
Eat Your Tweet
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_004S
Award:
2020 Social Media Silver Pencil
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_005S
Award:
2020 Out of Home Silver Pencil
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
P.O.P. & In-Store / Campaign
Annual ID:
OS_OH20_002S
Award:
2020 Direct Marketing Silver Pencil
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_007S
Award:
2020 Print Silver Pencil
Agency:
DAVID / Miami + The Coca-Cola Company / Milan
Client:
The Coca-Cola Company
Title:
Try Not To Hear This
Category:
Newspaper / Campaign
Annual ID:
OS_PT20_002S
Award:
2020 Print Silver Pencil
Agency:
DDB, / Paris + Marie Claire / Paris
Client:
Marie Claire
Title:
#LIBERTYEQUALITYPATERNITY
Category:
Craft / Writing
Annual ID:
OS_PT20_022S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Craft / Use of Sound
Annual ID:
OS_EX20_023S
Award:
2020 Digital Craft Silver Pencil
Agency:
KA.KA.HA / London + Voskhod / Ekaterinburg + ISD Group / Kyiv + TV Rain / Moscow
Client:
TV Rain
Title:
AI VERSUS
Category:
Creative Use of Data
Annual ID:
OS_DC20_010S
Award:
2020 Digital Craft Silver Pencil
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Creative Use of Data
Annual ID:
OS_DC20_011S
Award:
2020 Film Silver Pencil
Agency:
GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek
Client:
Pringles
Title:
Trapped in Advertising
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_003S
Award:
2020 Film Silver Pencil
Agency:
Droga5 / New York
Client:
The New York Times
Title:
The Long Fight
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_004S
Award:
2020 Radio & Audio Silver Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg
Client:
City Lodge Hotel Group
Title:
The Real Cost of Being UmZulu
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_019S
Award:
2020 Radio & Audio Silver Pencil
Agency:
Ogilvy / Germany + Deutsche Bahn AG / Berlin
Client:
German Rail
Title:
Lazy Activists
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_020S
Award:
2020 Radio & Audio Silver Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Writing Campaign
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_021S
Award:
2020 Film Silver Pencil
Agency:
DDB Group New Zealand / Auckland
Client:
Lotto NZ
Title:
L05T
Category:
Innovation in Film
Annual ID:
OS_FI20_041S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client:
Canadian Women's Foundation
Title:
Smells Like Inequality
Category:
Digital / Social Media
Annual ID:
OS_HW20_015S
Award:
2020 Social Media Silver Pencil
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Social Media
Annual ID:
OS_SM20_036S
Award:
2020 Social Media Silver Pencil
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client:
HomeEquity Bank
Title:
#PauseToRemember
Category:
Livestream
Annual ID:
OS_SM20_017S
Award:
2020 Mobile Silver Pencil
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_MO20_016S
Award:
2020 Mobile Silver Pencil
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client:
United Way
Title:
The #UNIGNORABLE Tower
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_MO20_017S
Award:
2020 Interactive & Online Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Websites
Annual ID:
OS_IN20_003S
Award:
2020 Interactive & Online Silver Pencil
Agency:
Instinct / Moscow
Client:
IKEA
Title:
APARTMENTEKA
Category:
Websites
Annual ID:
OS_IN20_004S
Award:
2020 Out of Home Silver Pencil
Agency:
McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_008S
Award:
2020 Experiential & Immersive Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + GS&P Labs / San Francisco
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Craft / Storytelling
Annual ID:
OS_EX20_021S
Award:
2020 IP & Products Silver Pencil
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Physical Product
Annual ID:
OS_IP20_004S
Award:
2020 Design Silver Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Annual ID:
OS_DE20_049S
